Day: October 1, 2018

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Phoenix International Publications Named a 2018 Leading World Licensee

Children’s book publisher Phoenix International Publications (PIP) was named a worldwide Leading Licensee 2018 by License Global magazine.

Included in the list are 175 companies License Global considers the best-of-the- best in the licensee business. PIP was one of eight companies awarded the distinction within the worldwide publishing category, and one of four specializing in children’s content.

“It’s a great honor to be recognized as a leader in our field by licensors and retailers around the world,” states John Russell, Director of Licensing at Phoenix International Publications. “PIP strives to create engaging, entertaining, and educational products that delight kids with the beloved characters created by our licensing partners.”

PIP’s long-time licensing partners include, but are not limited to: Disney, Nickelodeon, Sesame Workshop, The World of Eric Carle, eOne, Baby Einstein, Sony, DreamWorks, Mattel, and Encyclopaedia Britannica.

The full list of honorees can be found in the August 2018 issue (Volume 21, Number 4) of License Global Magazine.

*Note: License Global’s report is compiled from reader surveys, License Global industry intelligence, and covers all major categories. It is not intended to be a comprehensive industry survey.*

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Prescription for Parents: Read to Your Kids

Reading regularly with young children stimulates optimal patterns of brain development and strengthens parent-child relationships at a critical time in child development, which, in turn, builds language, literacy, and social-emotional skills that last a lifetime.

That’s the finding of the American Academy of Pediatrics (AAP), whose June 2014 policy statement recommends that pediatric providers promote early literacy development for children beginning in infancy and continuing at least until kindergarten.

Pediatric providers are directed to advise parents that reading aloud with young children can enhance parent-child relationships and prepare young minds to learn language and early literacy skills. They’re also encouraged to guide parents toward developmentally appropriate shared-reading activities that are enjoyable for children and parents and offer language-rich exposure to books, pictures, and the written word.

p i kids books are designed with parent-child reading experiences in mind. For pre-readers, our sound story books provide a great opportunity for children to follow along while the parent reads and then press the sound buttons when they appear in the story. Our First Look and Find® books feature parent-child activities that focus on counting, matching, rhyming, alphabet, shape identification, spatial relations, and more. And our keepsake treasuries are just right for reading together at naptime, bedtime, or anytime!