Baby Einstein Names PI Kids Master Publisher

Baby Einstein™ Names PI Kids Master Publisher

Chicago, IL: Phoenix International Publications (PIP), children’s book publisher and global leading licensee, and Kids2, Inc. are celebrating a North American rights expansion for Baby Einstein books naming licensed children’s book imprint PI Kids the master publisher.

“Kids2 has always been impressed with PI Kids’ creativity, commitment, and drive in utilizing the Einstein Way to develop exceptional books for babies and toddlers around the globe and generating a wider range of consumer touchpoints for the Baby Einstein brand. We’re thrilled to continue our partnership with the Phoenix team and expand into new format categories, especially multisensorial, novelty board books,” says Karen Neblett, Executive Vice President of Business Strategy & Development.

Novelty board books covering key early-learning concepts for babies and toddlers such as colors, seasons, and movement, which ignite curiosity and encourage sensory exploration, will hit North American markets in Spring 2022 after launching internationally in Summer 2021.

“Phoenix has long been an admirer of Kids2’s philosophy and brand values and is absolutely delighted to be expanding our partnership with them. Our upcoming range of novelty board titles join our established sound, bath, cloth, and sticker books to help curious kids explore their worlds and learn in the dynamic way we know they respond to best,” says Sophie Partridge, Executive Vice President & Global Publisher.


About Phoenix International Publications, Inc.:

Phoenix International Publications, Inc., headquartered in Chicago, IL, and the PI Kids imprint, have been leaders in children’s sound and novelty book publishing for more than thirty years. Together with their licensing partners, the company has combined beloved characters with charming illustrations, activities, sounds, songs, and technological innovations to provide a unique, interactive reading experience for every child. For more information, please visit

About Kids2, Inc.:

Kids2 designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2™ portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries.

About The Baby Einstein™ Brand:

Born from the belief that the future belongs to the curious, Baby Einstein helps parents cultivate curiosity – within their children and themselves – through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility and confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.


Baby Einstein® and the Boy’s Head Logo are trademarks of Baby Einstein, LLC. EINSTEIN® is a trademark of The Hebrew University of Jerusalem.