Baby Einstein International Book Rights Expansion with PI Kids

Chicago, IL: Children’s book publisher Phoenix International Publications (PIP) and Kids2, Inc. are celebrating international rights expansion for Baby Einstein books with licensed children’s book imprint PI Kids.

“We believe the future belongs to the curious, and we infuse this into every Baby Einstein solution we design,” says Karen Neblett, Executive Vice President Business Strategy & Development. “Baby Einstein’s iconic brand power in early-learning curiosity-driven products and PI Kids’ innovation in interactive books with imaginative play are a natural fit.”

Board books with a variety of novelty features in Spanish, Portuguese, and Worldwide English (excluding the United States and Canada) will hit markets in 2021.

“We are thrilled to be extending our successful partnership with Kids2 into one with a more global focus. We look forward to seeing the line expand into new publishing categories that broaden our product portfolio and which help to build the Baby Einstein brand in markets beyond the United States,” says Sophie Partridge, Executive Vice President & Global Publisher.

Lead titles for Summer 2021 cover key early-learning concepts for babies and toddlers such as colors, seasons, and movement, which ignite curiosity and encourage sensory exploration.

This follows North American rights expansion in color and activity, bath, and cloth book formats earlier this year.

Media Contact: Lynn Sikora, Director of Marketing,

About Phoenix International Publications:

Phoenix International Publications, Inc., headquartered in Chicago, IL, and the PI Kids imprint, have been leaders in children’s sound and novelty book publishing for more than thirty years. Together with their licensing partners, the company has combined beloved characters with charming illustrations, activities, sounds, songs, and technological innovations to provide a unique, interactive reading experience for every child. For more information, please visit

About Kids2, Inc.:

Kids2 designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2™ portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries.

About The Baby EinsteinTM Brand:

Born from the belief that the future belongs to the curious, Baby Einstein helps parents cultivate curiosity – within their children and themselves – through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility and confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.

Baby Einstein® and the Boy’s Head Logo are trademarks of Baby Einstein, LLC. EINSTEIN® is a trademark of The Hebrew University of Jerusalem.